Media Alert System For Entertainment Industry | News One Newspaper

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Signup International, an Accra-based adverting, sales and promotions and media experts, is launching for the first time in Ghana a media alert system for users in the art industry.

The system is designed to solve media branding problems faced by the people in the art industry- from musicians through to fashion designers to spoken word artistes, filmmakers, actresses and actors.

Speaking about the new media alert system, Esther Bagohn, a member of the PR team for Signup International, mentioned that ?we have realized how difficult it is for the people in the art industry to get media alerts whenever there is a publication about them or when they want a media alert for their products; hence Signup international has come up with the solution for all that problems.?

She maintained, ?The system is designed such that all subscribers get an alert on their phones, emails and websites as soon as there is talk about them on either radio, TV, print and online by any medium at all within the country.

Example, if a musician/movie maker releases a new single or film, our media alert system will notify him/her the number of hits/sales increase, target reactions, and response measurements per day, week, month and year hence your news archives are now secured.?

Esther gave the inspiration for this system: ?We realize that many art industry stake holders hardly can put their hands on their past publication from online, radio, TV through to print media (especially the print media) hence with this service all they have to do is to just subscribe with Signup International and all their media alert problems will be solved.?

Esther added, ?Make your search for all your archives a thing in the past. Stop wondering how to measure a target reaction to your products (music, films, clothes, events, etc).

Also people should make problems in monitoring their media hits about them a thing in the past, for a comfortable solution has arrived to take care of all your media needs.?

This is a step in the right direction towards the structuring of the art industry; hence interested art players can visit Signup International on the 10^th Lane East Kanda Estate around Club 10.

Signup International is currently the PR and Ads agency for GUBA Awards based in the UK and the eighteenth WASME international conference coming up.

Source: http://www.news1ghana.com/?p=22081

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Advertising Your FSBO Property - Moving, Self Storage, and Other ...

If you home is selling for $300,000, how would you like to save as much as $18,000 by putting in some hard work? This is the premise behind the For Sale By Owner (FSBO) idea which involves selling your home without the aid of a real estate agent. The $18,000 is the standard 6% commission charged by these agents when it comes to selling your home. As you save by not paying agent?s fees, you can lower your asking price and be more aggressive in the sale. Selling your own home is not as difficult as you think and this new trend is causing great distress to real estate agents. Below are some tips when it comes to advertising your FSBO property.

Getting Exposure
Thanks to the advent of sites such as For Sale By Owner.com, those looking to advertise their property online have a huge ready-made audience. For the best chance of success, get your home advertised on these sites immediately. The aforementioned site brings in over 20,000 unique visitors each day. This site also has a mass-produced magazine which exposes your home to potential buyers lacking an internet connection.

Writing The Ad
Many of FSBO sites allow descriptions which are a couple of thousand words in length. In reality, you should only use a fraction of this amount because you need your ad copy to be short, concise and snappy. Describe your home?s features and avoid using real estate agent jargon as this makes people feel uncomfortable. Look at other adverts and place yourself in the position of buyer for a minute. Use the style of the copy that piqued your interest.

Photos
You are trying to get the best value for money when it comes to selling what is probably your most valuable asset. Therefore, don?t be lazy when it comes to taking pictures. All clutter must be removed from the exterior and interior of the home. Buyers don?t care about your possessions. They are only interested in your property so make sure it is showcased appropriately.

Avoid Open Houses
These are generally regarded as a waste of time and are far more useful to a real estate agent than a seller. Sales from open houses are lower than 10% so ask yourself: Is it really worth making such an effort for an ineffective advertising method? The answer of course is no.

Multiple Listing Service (MLS)
The MLS was once used exclusively by real estate agents and is a directory that allows you to tell other agents that you have a home for sale. FSBO sites tend to have this directory and it can greatly increase your chances of selling the home. The major downside is that if you sell your home because of the MLS, you are legally required to pay the agent in question a 3% commission fee. When added to the fee charged by the FSBO, this may not be a great deal better than using a real estate agent in the first place.

Don?t fall into the trap of believing that only a real estate agent can sell your home. Thanks to the advent of FSBO real estate websites, you can avoid paying that 6% commission fee and perhaps sell the home faster than any real estate agent ever could. After all, who knows your house better than you?

Source: http://self-storage-guru.blogspot.com/2012/07/advertising-your-fsbo-property.html

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WesLive: Wesleyan's Community Blog ? Blog Archive ? Becoming a ...

Jul. 23, 2012 by Gabrielle Bruney

Reblogged from: peer advisor. (Go to the original post?)

While you could probably spend 4 years at Wesleyan and only ever head into town for a bite to eat or to pick something at Rite Aid, I think that it?s important that students become a part of the Middletown community. For me, one way of accomplishing that has been spending a little time each week volunteering in town. One great resource Wes provides is the?Office of Community Service and Volunteerism. The Office of Community Service and Volunteerism (OCS) fosters community building within the University and with the communities of Middletown and Middlesex County. OCS maintains the spirit of public service at Wesleyan by offering opportunities to participate in volunteer work, providing work-study placements in the community, and supporting student-sponsored social action initiatives. The office, which is located at 167 High Street, can work with you to find a placement that?s right, in terms of activity, time, location, etc. Additionally, at the beginning of every school year, OCS hosts a community service fair outside Usdan ? look out for that in mid-September. For a preview,?Here?s a list of local community service agencies that OCS has affiliations with.

One program that started last year is the?Wesleyan Language Bank. The Wesleyan Language Bank, run by OCS, provides translation/interpreting services for the larger Middletown area. The goals of the language bank are to remove language barriers to effective communication, increase cross cultural understanding, and build mutually inspiring relationships between communities. If you have skills in a foreign language, the Language Bank would love your help!

If you would like to be placed on OCS? mailing list, you should email OCS Director Cathy Crimmins Lechowicz at clechowicz@wesleyan.edu.

Tags: peer advisor, reblogged

Posted in academics

Source: http://community.blogs.wesleyan.edu/2012/07/23/becoming-a-part-of-the-middletown-community/

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Health Insurers & the Affordable Care Act: Extinction or Reinvention ...

By KENT BOTTLES, MD

Now that the Supreme Court has upheld the constitutionality of the Patient Protection and Affordable Care Act (PPACA), health insurers are scrambling to reinvent themselves for a new era.? In an earlier post, I quoted Aetna CEO Mark Bertolini as saying he wants to create a business model that makes sense under the new rules and regulations.? In a recent speech Bertolini? explained, ?We need to move the system from underwriting risk to managing populations.? We want to have a different relationship with the providers, physicians and hospitals we do business with.?

Starting with Aetna, this analysis will examine the ways that insurance companies are trying to reinvent themselves for a reformed health care delivery system that often wonders why we need health insurers at all.

Early this year, Aetna decided to evolve ??from an insurance carrier to a health solutions company.? ?The head of brand and consumer marketing at Aetna stated, ??More and more, the end consumer is who we need to focus on.?? Aetna has developed Care Pass Platform, an agnostic tool that all consumers can use to aggregate and organize their fitness, medical, insurance and nutrition data. Aetna is also partnering with Medicity to provide smartphone apps for providers and iTriage to provide apps for consumers.? Aetna has conducted 57 pilot programs to test ways to decrease per-capita cost and increase the quality of the health care they deliver; the company is participating in 10 accountable care organizations (ACO) and has plans for 17 more ACO experiments.? One successful diabetes pilot in Pennsylvania resulted in acute sick days dropping by 31% with the use of case managers.? Aetna also spent $1.6 billion in 2011 to buy health care companies, including Medicity, Prodigy Health Group, Genworth Financial?s Medicare supplement business, and PayFlex Holdings. Aetna?s partnership with Northern Virginia?s Inova Health System to create a health plan where both partners will share costs and profits is perhaps the company?s most innovative experiment.? The partnership will provide incentives to encourage physicians to not over utilize tests and procedures and will also measure and reward quality of care.? Companies will get a rebate if the cost of the care of their employees is lower than expected.

A different innovative approach to responding to health care reform is Highmark?s merger with West Penn Allegheny Health System (WPAHS).? When first announced in June 2011, the idea inspired Hoover?s health care industry team to create the following headline:? ?Bizarre Pittsburgh proposal:? will Highmark ? West Penn merger work?? () ?A year later in June 2012 Moody?s rating service cited dropping patient volumes and continued operating losses at WPAHS in reaching the conclusion that the $475 million infusion of Highmark funds will not be enough to save the struggling health care system; Moody?s still rates $737 million of WPAHS debt as junk bonds.

The Highmark WPAHS merger is complicated by Highmark?s unsuccessful attempt to merge with Independence Blue Cross and failed contract negotiations between Highmark and University of Pittsburg Medical Center (UPMC), the major health system in the Western Pennsylvania market that has its own insurance plan that competes with Highmark.? As if dueling advertising campaigns and lawsuits were not enough excitement, the plot thickened when Highmark fired its CEO Dr. Kenneth Melani, the architect of the merger, after he fought with his Highmark employee girl friend?s husband.? Assault charges were dropped against Melani after he successfully completed an anger management program.?

One wonders if new Highmark CEO William Winkenwereder, Jr., MD will continue to support the merger plans.

The Highmark WPAHS merger is an attempt to create ?what health-care thought leader, Clayton Christensen, in The Innovator?s Prescription, describes as an integrated, fixed-fee provider system. As such, Highmark and West Penn Allegheny are undertaking a tremendous change agenda.? () ?Other observers are watching the merger with interest because such vertical mergers have not been extensively studied or investigated.? The Western Pennsylvania region clearly needs to try something new because the status quo is not working: the largest hospitals and health insurers are engaged in a legal battle; WPAHS, the second largest hospital system, is on the brink of failure; and health care costs in Pittsburgh are substantially higher than in similar markets, relative to the quality of care.? Wellpoint, which covers about one third of the nearly 100 million Americans who receive their insurance from a Blue Cross plan has been investigated by Congress for canceling policies retroactively in order to achieve at least a $128 million profit. Wellpoint has also been criticized for having 39 executives who each make more $1 million a year and for spending $27 million on staff retreats at resorts in 2007 and 2008.?

Reform advocates point out that such overhead costs contribute to the $400 billion a year in administrative costs that would largely disappear under a single payer system. ?Wellpoint?s response to health care reform has been to spend $100 million on technology upgrades and to buy Medicaid provider Amerigroup for $4.46 billion and CareMore for $800 million.? Angela Braly, Wellpoint?s CEO said, ?First and foremost there are significant growth opportunities ahead in the Medicaid marketplace resulting from economics, demographics, budgetary issues, as well as healthcare reform. We expect Medicaid spending under managed care programs to increase by nearly $100 billion by the end of 2014.?

At least one critic has wondered about the wisdom of this purchase , based on two future possibilities: 1) if Romney becomes president and the GOP takes control of the Senate, then the Medicaid expansion in the PPACA might be overturned and 2) the Supreme Court ruling left the door open for GOP governors to refuse to participate in the Medicaid expansion.

Braly, of course, is the health insurance executive who stubbornly defended proposed 2010 premium increases in California that President Obama attacked during the debate over the passage of the PPACA. Anthem Blue Cross, a unit of WellPoint, attempted to increase premiums for individual insurance policies in California by an average of 25 percent, with some rates going up as much as 39 percent.

CIGNA has developed a new ad campaign ?Go You? that focuses on consumers for the first time. The chief communications officer at CIGNA states, ??It is a shift, it?s an important shift.??? In the past insurers addressed their advertising campaigns at wholesale business accounts, not individual consumers. To bolster this consumer strategy, CIGNA bought Kronos Optimal Health to obtain their health coaches, health education programs, and lifestyle management systems.?

CIGNA also spent $3.8 billion in cash to buy HealthSpring and its 340,000 Medicare Advantage participants in 11 states and its 800,000 member Medicare prescription division. The company is also expanding their Medicare Advantage position in Texas and Arkansas.

Humana, like Aetna and CIGNA, is concentrating on the individual health care consumer with television ads showing ?a family reunion at a summer home, complete with giggling children, cooing grandparents, bonfires, and swimming at the lake.??

In addition to the consumer oriented ad campaigns, Humana has a new program that rewards members for losing weight or quitting smoking with points that can be redeemed for hotel reservations, electronics and clothing.

On the mergers and acquisitions front, Humana has acquired Concentra, for $790 million in cash. Concentra provides occupational medicine, urgent care, physical therapy and wellness services at more than 300 medical centers in 42 states.?

The insurer has also completed the acquisition of Arcadian Management Services, a Medicare Advantage health maintenance organization

UnitedHealth Group was one of the earliest converts to evolving from a health insurance company to a health care data mining company.? As early as 2007 their subsidiary Ingenix bought The Lewin Group, a respected health policy think tank in Northern Virginia. A Lewin report in 2009 claimed to show that a public option would force 119 million Americans out of their private health plans and into the government sponsored plan. Although the Lewin report was shown to be faulty, the GOP used it to great advantage in excluding the public option from the final PPACA bill. UnitedHealth Group has also been active in exploring private sector payment and delivery system pilots. Their Patient Centered Medical Home model provides primary care providers a prospective care management fee as well as a performance incentive payment.? Their ACO pilot with Tucson Medical Center includes a spending target based on three years experience by each physician group or hospital and shared savings and bonuses are given to those that meet their goals. United Healthcare is also experimenting with bundled payment programs with oncologists in Georgia, Missouri, Ohio, Tennessee, and Texas. Whether these branding and advertising campaigns and payment and delivery system pilots will be successful is an open question.? An Edelman global survey about trust found insurers, banks, and financial service companies at the bottom of a ranking of 16 industries.? They found that corporate reputations were determined by high quality products, transparent and honest business practices, and how companies treat their employees.? They also discovered that when a company is distrusted, 57% of people will believe negative information when they hear it once or twice and only 15% of people will believe positive information. (http://www.edelman.com/trust/2011/)? Of all the players in health care, insurers routinely rank last in terms of consumer trust.

The PPACA and the health care reform movement offer tremendous retail opportunities for health insurance companies.? There may be as many 30 million Americans seeking insurance through the exchanges.? There will be about 15 million Baby Boomers who will eligible to sign up for their preferred plan, Medicare Advantage.? The Medicaid expansion could cover as many as 17 million citizens, despite the reservations of many governors.

Whether health insurance companies can overcome the mistrust that many consumers feel and whether they can truly add value to a reformed system remains to be seen.? They might want to listen to Dr. Elliott S. Fisher, the ACO guru at Dartmouth:

?Their future is going to depend on their ability to demonstrate value to patients and to employers. No one any longer questions the fact that health care is unaffordable and that the current way we are doing business isn?t working.? (http://www.nytimes.com/2012/06/22/us/politics/insurance-companies-are-trying-to-soften-their-image.html?pagewanted=all)

Kent Bottles, MD, is past-Vice President and Chief Medical Officer of Iowa Health System (a $2 billionhealth care organization with 23 hospitals). He was responsible for the day-to-day operations of a large education and research organization in Michigan prior to his work with in Iowa with IHS. Kent posts frequently at his blog, Kent Bottles Private Views.

Source: http://thehealthcareblog.com/blog/2012/07/22/health-insurers-the-affordable-care-act-extinction-or-reinvention/

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